Minimize to Maximize

imprrh@gmail.com —  March 20, 2013

Minimize to Maximize

We live in a world with the attention span of a 12 year-old, on Monster. How do you make your point without taking forever? Two words: BE BRIEF! Here are three recommendations. (brief) These are taken from The Impact Equation: Are You Making Things Happen or Just Making Noise?


1.       Forget your grammar teacher:


“Making a point is easier if you’re brief. Sometimes doing this makes people nervous. Teachers told them to write long, flowing sentences that show off their ability to produce great prose that stacks up against the likes of Herman Melville and prove, once and for all, that they understand grammar. Phooey. Write brief sentences. Need help getting into it? Read The Shipping News by Annie Proulx. No, it has nothing to do with business. It’s fiction. It’s a few years old at this point. Whatever. It will cure you of the need to write super-long sentences.”

2.       See #1


“The rule of grammar and paragraphs is to write three sentences per paragraph at minimum. Phooeypart two. Welcome to the land of skimmers. If your idea is packed into a dense thicket of words, it’s lost. The faster you can shave off the fat and get to the point, the faster you’ll see your e-mail response rate go back up. Articulation and brevity go hand in hand. If someone is to understand your idea, it has to be in a very tight package. Could you say it in three words?”



3.       Tell it to a six year old.


 “When someone comes into my office and starts telling me about paradigm-shifting, world-class whatever, I hold up one hand, wait for them to stop talking, and I say, ‘Tell it to me like I’m six years old.’” This is the Ken Hadge method… “Tell it to me like I’m six years old.”

Realize that in life and business, it’s always what stands out that gets remembered.

Brogan, Chris; Smith, Julien (2012). The Impact Equation: Are You Making Things Happen or Just Making Noise?

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